Senior Healthcare Partnerships
Dr. Tsira Gelenava is Senior Healthcare Partnerships at BinaxPay and Managing Director of Medgel Aesthetic Medicine Center. She combines medical entrepreneurship with healthcare-sector leadership, bridging clinical practice and digital financial solutions across Georgia.
At BinaxPay, she leads healthcare partnerships and medical business development with hospitals, medical centres, clinics, pharmacies, laboratories, aesthetic medicine providers, and healthcare organizations. In parallel, she leads the expansion and day-to-day management of Medgel, with clinics in Tbilisi and Zugdidi.
Her combination of clinical expertise, healthcare business management, and medical-sector leadership enables BinaxPay to better understand the operational, financial, and digital transformation needs of healthcare providers.
Tsira focuses on healthcare partnerships, medical ecosystem development, and healthcare vertical strategy across Georgia—while leading clinical operations and strategic growth at Medgel. Her work connects industry requirements, partner development, healthcare CRM and payment solutions, and digital transformation for medical organizations.
Dr. Tsira Gelenava leads BinaxPay’s healthcare partnerships and medical business development across Georgia.
She works closely with hospitals, medical centres, clinics, pharmacies, laboratories, aesthetic medicine providers, and healthcare organizations to help introduce BinaxPay’s banking, payment, and healthcare CRM ecosystem.
Her role includes identifying industry requirements, building strategic partnerships, supporting healthcare digital transformation, and contributing to the development of industry-specific financial and operational solutions for the medical sector.
Since 2024, Dr. Tsira Gelenava has led the expansion and day-to-day management of Medgel Aesthetic Medicine Center, with clinics operating in Tbilisi and Zugdidi.
Medgel is a modern dermatology and aesthetic medicine clinic focused on combining advanced medical technologies with personalized patient care. The clinic offers a broad portfolio of non-surgical aesthetic and skin-health treatments, including laser procedures, Ultherapy, injectables, facial rejuvenation, acne treatment, microneedling, mesotherapy, biorevitalization, and professional skin care.
The clinic operates with modern medical equipment and an experienced multidisciplinary team. Medgel combines advanced technology with expert care, and its team is led with Swedish leadership while maintaining international standards of service.
Dr. Tsira Gelenava is an experienced Dermatology and Aesthetic Medicine Specialist who has been active in aesthetic medicine since 2015. She has completed advanced professional education across Europe, including the Czech Republic, Italy, France, Azerbaijan, and Russia.
Her experience spans patient care, healthcare management, clinic development, medical business strategy, and the implementation of modern medical technologies. Through her work with Medgel and BinaxPay, she bridges the gap between healthcare providers and digital financial solutions.
This dual perspective—as a medical entrepreneur and BinaxPay healthcare leader—supports the company’s long-term healthcare ecosystem strategy while helping medical organizations improve operational efficiency. She speaks Georgian and Russian.